Dental Care of Morrisville – Morrisville, NC | William Gross, DDS
After practicing dentistry for 30 years in New Jersey, Dr. William Gross was ready for a change of scenery—not just to a new office, but to an entirely new city! He and his wife planned to move south to a warmer climate and for the opportunity to launch a vibrant dental practice in North Carolina. Although Dr. Gross is in his 60s, he opened a new dental office from the ground up at a time in his career when some dentists are considering retirement. Instead, he decided to build the practice that he always wanted, with the design, décor, and technology he needed to provide a high level of patient care. And he did most of the planning and coordination while still living in New Jersey! What could have been a stressful move has actually turned into a new, exciting phase in the doctor’s already successful career.
Growing Area in Research Triangle
The new practice, Dental Care of Morrisville, is in Morrisville, North Carolina, a high-traffic suburb of Raleigh that’s inside the Research Triangle, so named because of the number of high-tech companies and universities in the area. The family-friendly town of about 23,000 is growing rapidly due to its close proximity to Raleigh, Durham, and Chapel Hill. In fact, a new school will be opening right down the street from the doctor’s office.
The 2,650 square-foot general dentistry practice is bright and cheerful, designed with a lush rainforest theme. A lively color palette of oranges and greens is fresh and invigorating, with custom lighting that’s unique and adds texture and movement to the reception area. This crisp and contemporary office, with its glass walls, kids’ area complete with iPads, quartz countertops, and faux wood flooring, has a sophistication that is carried into seven treatment rooms—five that are currently equipped, with two reserved for future growth.
The highly functional operatories are all lined up in the left-hand hallway, and are identically configured for maximum efficiency and flexibility to provide all services in every room. On the other side of the hallway, just a few steps away, are an in-house lab, sterilization center, and imaging room. Down the hall on the right side are the consultation room, doctor’s office, and a spacious staff lounge.
Team Works Long-Distance To Help Doctor Build Dream Practice
Building an office while still living thousands of miles away required a strong team of partners in the area. The doctor worked with a consultant to locate the office space, and through that relationship, he was introduced to Henry Schein. Christopher Craig, Henry Schein Equipment Sales Specialist, met the doctor and his wife for the first time at the Pelton & Crane facility in Charlotte and spent a weekend with them on the VIP visit as they evaluated different options. He also met the doctor in Morrisville to interview contractors and finalize the selections.
Todd Schuette of Henry Schein Integrated Design Studio designed the layout. Mr. Craig notes that the Henry Schein team, also consisting of Field Sales Consultant Kate Shanahan, was able to pack a lot into the space, even with the office’s modest footprint.
“Ultimately, the operatories were outfitted with Pelton & Crane Renaissance cabinetry, Helios LED lights, 1800 chairs, and 3100 delivery systems with KaVo electric handpieces, ACTEON SoproCARE cameras, and piezoelectric ultrasonic scalers,” said Mr. Craig “Fully integrated delivery units allow the doctor to access all the technology without having to find single items.”
Monitors are wall mounted to display digital images captured by the doctor’s Planmeca ProMax 3D Mid and Planmeca ProSensors HD. Since the doctor still lived out of town, technology helped to bridge the logistical challenges of choosing an imaging package for his office.
“We did technology demonstrations virtually with the Planmeca representative,“ explained Mr. Craig. “The doctor chose Planmeca because of the ultra-low dose 3D images and the quality of the 2D images. This office has the newest, high-end technology, so it can immediately compete with the best local dental offices.”
The sterilization center setup is another top-of-the-line area in the practice. It’s a 12-ft long sterilization center that is open to the hallway so patients have a clear idea of the protocols and cutting-edge equipment used to ensure their safety. A VistaPure water system is piped throughout the office, delivering water purity as well as prudent financial savings and convenience compared to bottled water.
Beyond the technical aspects of building this practice, it really comes down to one thing—the doctor and his staff are overjoyed to be working in an office that is as stunning as Dental Care of Morrisville.
“I am in wonderment at the outstanding beauty of our office,” concluded Dr. Gross. “And I’m crazy in love with the technology!”
The office has only been open since May 2017, but the word is already out about the impressive new dentist in Morrisville. If patient reactions and word-of-mouth buzz are an early barometer of how successful the office will be, Dental Care of Morrisville has a very bright future.
“Patients comment on the quality of the finishes and appreciate Dr. Gross’ commitment to offering a top-notch dental experience,” noted Mr. Craig. “This is a top-of-the-line office!” ♦